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Sunday, 8 November 2026 IST

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Winning at Diwali gifting: Beyond the mithai box

Diwali is celebrated with vibrant decorations, festive gatherings, and traditional rituals in India this year. Businesses are experiencing a significant increase in online sales leading up to the…

Winning at Diwali gifting: Beyond the mithai box
Winning at Diwali gifting: Beyond the mithai box — image via Economic Times — Credit: Economic Times

Attributed summary

Diwali is celebrated with vibrant decorations, festive gatherings, and traditional rituals in India this year. Businesses are experiencing a significant increase in online sales leading up to the holidays. Families gather to enjoy rich cultural customs and unique gifting practices during this festive season. Various products, ranging from gold coins to luxury home items, are popular during this time.

Read the original report — Economic Times

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