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Friday, 13 November 2026 IST

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India’s cricket sponsorship market crowded, expensive at the top: EMW CEO

EMW Global CEO Michael Rocha-Keys says India's cricket sponsorship market is crowded and expensive at the top, but emerging athletes, digital content and overseas markets offer room for…

India's cricket sponsorship market crowded, expensive at the top: EMW CEO
India's cricket sponsorship market crowded, expensive at the top: EMW CEO — image via Business Standard feed — Credit: Business Standard

Attributed summary

EMW Global CEO Michael Rocha-Keys says India's cricket sponsorship market is crowded and expensive at the top, but emerging athletes, digital content and overseas markets offer room for growth.

Read the original report — Business Standard

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