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Saturday, 14 November 2026 IST

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Where Breathing Is a Luxury: Brand India Is Gasping for Good Air

We court investors, summits and sovereign funds. And then the visitor lands, steps out of the airport into a grey, acrid soup, and every brochure we have printed…

Where Breathing Is a Luxury: Brand India Is Gasping for Good Air
Where Breathing Is a Luxury: Brand India Is Gasping for Good Air — image via Google News India — Credit: Storywire

Attributed summary

We court investors, summits and sovereign funds. And then the visitor lands, steps out of the airport into a grey, acrid soup, and every brochure we have printed is quietly contradicted by his lungs. A brand is a promise, and you cannot promise a century while delivering a cough

Read the original report — Open Magazine

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