Booking.com changes tack in India, bets on payments to tap 60% offline accommodation market
Booking.com shifts to a merchant model in India, aiming to tap into the 60% offline accommodation market by handling payments directly. This move seeks to reduce cancellations, secure…
Attributed summary
Booking.com shifts to a merchant model in India, aiming to tap into the 60% offline accommodation market by handling payments directly. This move seeks to reduce cancellations, secure hotel inventory, and boost competitiveness in a key growth region.
Read the original report — Fortune India
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