IPL commercially mature, but wider ecosystem has yet to catch up: EMW CEO
Michael Rocha-Keys says stable calendars, investable franchises, effective distribution and athlete storytelling are essential to unlocking the wider commercial potential of Indian sport
Attributed summary
Michael Rocha-Keys says stable calendars, investable franchises, effective distribution and athlete storytelling are essential to unlocking the wider commercial potential of Indian sport
Read the original report — Business Standard
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