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Friday, 13 November 2026 IST

Breaking

India’s video audience is shifting as streaming rewrites viewing habits

From 10-second episodes to 10-hour seasons, the deluge brought by streaming and on-demand services is now changing how Indians entertain themselves

India's video audience is shifting as streaming rewrites viewing habits
India's video audience is shifting as streaming rewrites viewing habits — image via Business Standard — Credit: Business Standard

Attributed summary

From 10-second episodes to 10-hour seasons, the deluge brought by streaming and on-demand services is now changing how Indians entertain themselves

Read the original report — Business Standard

Storywire publishes attributed summaries for discoverability. Full reporting remains with the original publisher — we do not republish restricted full text.

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