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Friday, 13 November 2026 IST

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How India’s finance brands turned the ‘Bhabhi’ into a trusted voice

From the intimidating bank manager to the trusted Bhabhi, finance has found a new face

How India's finance brands turned the 'Bhabhi' into a trusted voice
How India's finance brands turned the 'Bhabhi' into a trusted voice — image via Business Standard — Credit: Business Standard

Attributed summary

From the intimidating bank manager to the trusted Bhabhi, finance has found a new face

Read the original report — Business Standard

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