Q-comm eyes a bigger festive basket this Diwali
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during…
Attributed summary
Quick-commerce platforms in India are increasingly including fashion, beauty, and gifting items for Diwali shopping. Myntra and Amazon are experiencing significant growth in orders and customer engagement during the festive season. Quick-commerce is projected to account for a larger share of online retail, boosting convenience for consumers. The demand for immediate shopping solutions is prompting a shift in purchasing behaviors.
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