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Sunday, 8 November 2026 IST

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Hello Kitty maker cuts ties with Japanese spy drama after China backlash

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

Hello Kitty maker cuts ties with Japanese spy drama after China backlash
Hello Kitty maker cuts ties with Japanese spy drama after China backlash — image via BBC News Business feed — Credit: Storywire

Attributed summary

Sanrio has apologised after its merchandise line with Japanese TV series Vivant drew criticism.

Read the original report — BBC News Business

Storywire publishes attributed summaries for discoverability. Full reporting remains with the original publisher — we do not republish restricted full text.

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