India leads US, Germany in viewing sports sponsorship as audience test
In a Nielsen survey of six markets, 61 per cent of Indian marketers saw sports sponsorship as a way to test new audiences, while 42 per cent measured…
Attributed summary
In a Nielsen survey of six markets, 61 per cent of Indian marketers saw sports sponsorship as a way to test new audiences, while 42 per cent measured returns across traditional and digital media
Read the original report — Business Standard
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